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It's the PR nightmare that users running self-made software mods on their systems (or rendering thousands of systems non-functional via mistake or intentional) will generate. Don't get me wrong, the disclaimer and ban hammer threats will be there but that's NOT what the console manufacturers want to avoid.
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There is BIG difference between a six mod made with official tools being played on an Xbox One showing up on national news (no doubt exaggerated beyond belief by Fox News) and some modded consoles getting their LIVE accounts banned.
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